Cookies and Internet Advertising

Cookies & Internet Advertising is owned and run by The General Trading Co (Europe) Ltd, hereafter referred to as The GTC.


Visiting the GTC's website with your browser settings adjusted to accept cookies tells us you want to use The GTC's products and services and that you consent to our use of cookies and other technologies to provide them to you as described in this notice and in our Privacy Notice. If you look below you will find information on how to modify the settings in your browser either to notify you when you receive a new cookie or to disable cookies altogether.


Cookies and How We Use Them

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide services which are relevant to you. For example, if you put a couple of items into our shopping cart and then left the site and came back later, our software would recognise your return and you would find the items still in your shopping cart.

Our main use of cookies involves:

  • Keeping track of items stored in your shopping basket.

  • Conducting research and diagnostics to improve The GTC's content, products and services.

  • Preventing fraudulent activities.

  • Improving security.

Cookies and Browser Settings

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.


Internet Advertising

On both GTC-owned and operated sites and unaffiliated sites, The GTC can sometimes display interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalised or targeted ads, are displayed to you based on information from activities such as purchasing on our sites or visiting sites that contain GTC content or ads.


Like other online ad networks, we use cookies. Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant information. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.


We do not associate your interaction with unaffiliated sites with your identity in providing you with interest-based ads.


We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalised ad or content are part of the group that the ad or content is directed towards.


Advertisers or ad companies working on their behalf sometimes use technology to serve the ads that appear on our sites directly to your browser. They may also use cookies to measure the effectiveness of their ads and to personalise ad content. We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Notice or this Cookies & Internet Advertising page. Please contact them directly for more information about their privacy practices.